Apps. Growth. Performance.
Apphill was founded with one clear mission: to help mobile apps climb higher — more installs, more revenue, more visibility. The name itself reflects our approach: just like going uphill, scaling apps takes persistence, smart execution and the right strategy.
We combine data-driven performance marketing with creative problem-solving to deliver measurable growth. From launching new apps to scaling established ones, Apphill turns challenges into opportunities and builds long-term impact in global markets.
I’m Maksymilian Pawłowski, the founder of Apphill. Over the last years I’ve been fully dedicated to mobile growth — user acquisition, app store optimization and monetization. I’ve worked across shopping, utility and gaming apps, managing budgets, scaling campaigns and optimizing stores for measurable results.
In my career I’ve led growth for companies like T-Bull, Listonic and Blix, and collaborated with dozens of app publishers worldwide. Along the way, I’ve also shared my knowledge on stage, including at Google for Startups events.
Apphill is where all that experience comes together — turning data, creativity and execution into sustainable app growth.
Audit Sprint
Understand what blocks growth and what to fix first.
● Run an ASO / UA / monetization audit
● Benchmark competitors and market trends
● Analyze data: conversions, CPI, ROAS, keyword rankings
● Prioritize quick wins for the next 30 days
● Deliver an actionable report with backlog of tests
Launch & Scale
Enter markets fast and double down on what works.
● Build a go-to-market plan: markets, personas, messaging
● Set up campaigns on Google / Meta / TikTok / ASA
● Prepare creative briefs (video + graphics)
● Launch A/B tests on listings (icons, screenshots, descriptions)
● Lower CPI with first optimization cycle
Ongoing Growth
Test, optimize and maximize ROI month after month.
● Run continuous A/B tests (ASO + ads) and scale winners
● Grow remarketing as a channel → boost MAU & retention
● Track profitability per channel and reallocate budgets
● Automate with AI-powered workflows → faster insights
● Provide a growth roadmap with monthly takeaways
Want to discuss how we can grow your app? [Book a call]
Results in their words:
Max helped us unlock new growth channels and scale installs beyond expectations.
Mobile App Founder
Working with Max was a turning point for our apps. We were stuck with poor rankings, high CPI and almost no growth — he jumped in, audited everything and rebuilt our UA and ASO strategy from scratch.
Head of Product at a gaming studio